Copy Writer - Sotogrande
Job Industry: |
Marketing, PR and Web Design - Online Gaming |
Job Location: |
Costa del Sol |
Job Description: |
Our client is searching for a Copy writer to report to the Customer activation & retention manager for this leading online Casino. The role involves creating, implementing and continually improving a true “one-to-one” communication programme in order to maximise ROI from our international customer and lead database. It is a sales-orientated position and success will be based on response rates as well as actual sales results. The role also includes across departments activities such as helping ad hoc on off- and online campaigns.
You will be reporting to the Customer activation & retention manager and will be involved in a team highly specialised in converting registrations into active customers, customer retention and ongoing activation, churn and win back activities and enhancing customer experience overall. You will have in-depth experience of copywriting including a large amount of “one-to-one” customer communication experience targeting large customer databases. Your expertise is mainly business-to-consumer. You are results-driven and work systematically. We are looking for a person with excellent skills within (copy-) writing and the ability to set up a customer dialogue programme, therefore the role includes both creative ability and a more business focused element. However, you do not need to be technical or a database specialist, since others in the team will fulfill these functions. You will have excellent written English with creative ability, one-to-one writing and communication skills a must, whilst normal advertising copywriting is of added value – able to supply portfolio of work. Experience with direct response media highly regarded At least 3-4 years of experience within consumer communication with experience with online community websites a bonus. Salary is £30-£35k |