Online Media Buyer
Job Industry: |
Marketing, PR and Web Design - Online Gaming |
Job Location: |
Gibraltar |
Job Description: |
Our client is looking for an online media buyer to work in this expanding online gaming company whose work environment is fast-paced and intellectually demanding, and they have a great passion for e-Commerce and technology. This client values team work, leading completely, technical innovation, and results-orientated thinking. This client strives to provide a corporate culture and structure to attract and retain super stars.
You will meet overall marketing goals through the sourcing of online media and negotiating and developing cost effective, scalable relationships. You must understand media planning process and procedures and must have good knowledge of online media (CPA, CPC, CPL, CPM opportunities). You will negotiate pricing and acquire inventory based on various models that can deliver targeted volumes of qualified leads and customer conversions across product lines. You will also be expected to track and prepare campaign performance reports and o the control and adjustment of creative for banners based on performance. You will be expected to optimise the campaigns that you have negotiated to maximise ROI. Key Responsibilities Independently manage media buys (particularly display advertising text links, e mail ) Controlling profitability via thorough and thoughtful optimization Increase volume by expanding existing buys and initiating new relationships Perform data analysis and projections Report on all activities Required Skills/Experience: Track-record of competitive planning and buying in an online gaming environment Demonstrated success in acquisition focused media buying/planning Full understanding of optimization and Ad Ops tools. (Dart, Atlas .) Preferred background as an online digital expert Strong UK network of media sellers. (Networks, MSN, Yahoo, major websites) Performance-based media experience (CPC/CPA/CPL/email .) Strong analytical abilities - Experience with campaign tracking and ROI-driven optimization Self-motivation and ability to make business decisions affecting both revenues and people is a prerequisite in this role. Excellent presentation, communication and interpersonal skills with the ability to articulate and deliver messages effectively Experience of developing and delivering against strategy Bright, charismatic, inspirational with the ability to win credibility internally Good networker and influencer, capable of finding and leveraging world class ideas Salary to attract the best |