SEO / SEM Manager
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Job Industry: |
Marketing, PR and Web Design - Online Gaming |
Job Location: |
Gibraltar |
Job Description: |
Our client is searching for an SEO / SEM Manager to work with this highly driven online gaming company to ensure all Search Engine aspects are covered including site re-designs, new product releases, product enhancements and new site features.
Responsibilities: - Creating and refining Search Engine marketing strategies. - Conduct ongoing keyword research, analysis, recommendations and execution to increase page rankings. - Implement successful bidding strategies and effective keyword management and development on pay-per-click search engines including Google, Yahoo and MSN and other PPC sources. - Report, analyse, and make optimisation recommendations for organic SEO and PPC campaigns. - Develop, analyse and report on overall Search Engine Marketing program success with regard to keyword ranking, indexed pages, backlinks, etc. - Test, analyse and optimise keywords, title and descriptions, landing pages and position to increase page rankings. - Perform competitive analysis to help drive future Search Engine strategy. - Development of Search Engine friendly content via internal blogs and website copy. - Link building through contacts, partnerships, content generation, and other campaigns. Requirements: - 2+ years experience in a dedicated Search Engine Marketing role within online gaming. - Familiarity with programming languages and web technologies, such as, HTML, DHTML, CSS, Javascript, online video, Ajax, Flash and RSS. - Excellent knowledge of the search engine industry, search engine algorithms and ranking strategies. - Understanding of web analytics and paid search bid optimization tools. - The ability to create reports, understand return on investment, and select relevant data for analysing future actions. - Understanding of social media and community websites i.e. Digg, Facebook, etc . - Highly numerate with good attention to detail. - Excellent communication skills and team player. Salary to attract only the best candidates. |